Are you looking for logo and brand design? Choose the scope that best nurtures your vision from three thoughtful packages: ITU (Sprout), VERSO (Shoot) or KASVU (Growth).
| / ITU (Sprout) | / VERSO (Shoot) | / KASVU (Growth) | |
| Logo design | X | X | X |
| Brand Book | X | X | X |
| Icon design | _ | X | X |
| Minimalist pattern design | _ | _ | X |
| Price | €1,360 + VAT | €1,700 + VAT | €2,040 + VAT |
Prices do not include on-site client visits or travel expenses. Applicable only to businesses/organizations with fewer than 200 employees. Additional work is billed at €85/h + VAT. Pricing is valid until the end of 2026.
/ ITU
An essential starter package for new entrepreneurs or businesses refreshing their visual identity.
Includes
1. Logo design
Logo design includes 3 revision rounds and mockups showcasing the logo in real-world contexts (e.g., storefront window, vehicle decal, tote bag). You will receive the final logo in vector format, as well as RGB and CMYK versions.
2. Compact Brand Book
Brand style guide, max. 5 pages. Includes color palettes, logo usage guidelines, 2x brand fonts, and a few mockups illustrating the logo in authentic environments. Includes one revision round.
/ VERSO
An extended package tailored for new entrepreneurs or businesses seeking an enriched brand refresh.
Includes
1. Logo design
Logo design includes 3 revision rounds and mockups showcasing the logo in real-world contexts (e.g., storefront window, vehicle decal, tote bag). You will receive the final logo in vector format, as well as RGB and CMYK versions.
2. Icon design
Custom design of 5 icons crafted to harmoniously complement the logo and the chosen aesthetic and color palette. These icons can illustrate services, key themes, or company values. Delivered in a single color in vector, RGB, and CMYK formats. Does not include revision rounds.
3. Compact Brand Book
Max. 8 pages. Includes color palettes, logo usage guidelines, 2x brand fonts, mockups of the finished logo in authentic settings, and a curated mood board defining your visual imagery. Includes one revision round.
/ KASVU
A comprehensive branding package for new businesses or established brands ready for a full visual transformation.
Includes
1. Logo design
Logo design includes 3 revision rounds and mockups showcasing the logo in real-world contexts (e.g., storefront window, vehicle decal, tote bag). You will receive the final logo in vector format, as well as RGB and CMYK versions.
2. Icon design
Custom design of 5 icons crafted to harmoniously complement the logo and the chosen aesthetic and color palette. These icons can illustrate services, key themes, or company values. Delivered in a single color in vector, RGB, and CMYK formats. Does not include revision rounds.
3. Minimalist background pattern design
Design of a repeating background pattern derived from the logo emblem or another refined graphic element. The pattern seamlessly repeats in all four directions. Delivered in a single color in vector, RGB, and CMYK formats. Includes one revision round.
4. Brand Book
Max. 12 pages. Includes color palettes, logo usage guidelines, 2x brand fonts, mockups of the final logo and background pattern in real-world applications, along with art direction guidelines for visual imagery. Includes one revision round.
CASE STUDY: Lohja Spa & Resort — Logo, pattern design, and resort map
The storied rehabilitation and spa hotel Päiväkumpu underwent a complete brand transformation, commissioning me to design its fresh new identity.
- Logo design
- A pattern inspired by the Finnish tale of 'The Birch and the Star', effortlessly scaling across any web or print medium—from shower screens to menus.
- Resort map design
Client: Lohja Spa & Resort
Design: Annastiina Mäkitalo
